About

With over two decades as a brand steward for Fortune 500 brands, Paul is a multi-discipline creative leader in B2C, B2B, and even direct-to-consumer in e-commerce. Strategically inspired and driven by generating results, Paul has led branding & positioning initiatives, campaigns, experiential, but most recently led with a focus on digital experiences. He believes that a successful brand should weave their story consistently and seamlessly through every touchpoint. He resides in Connecticut with his partner Amy and four children Olivia, Ryan, Ethan, and Henry.

EXPERIENCE

Director of Brand Activation | Conair
(Jan. 2024 – Present)

  • Lead brand marketing team in developing integrated marketing plans, setting priorities, and working with inter-agency teams to develop campaigns and marketing strategies for brand Conair’s Beauty & Home Care group.

  • Led brand revitalization and repositioning initiative.

Independent Creative Consultant
(Mar. 2017 – Present)

  • Lead creative consultant on multiple new business presentations helping numerous agencies in business acquisition

  • Strategic marketing plan development from insights to concept, copy, and design

Creative Director | Primacy
Farmington, CT (Oct. 2021 – Apr. 2023)

  • Creative lead overseeing AetnaCVSHealth, The Hartford, Stanley Black & Decker, CT Children’s Hospital, Butler University, and new business team

Chief Creative Officer | Electric Enjin
Norwalk, CT (Mar. 2019 – Oct. 2021)

  • Creative lead overseeing internal rebranding and agency positioning, creative vision for agency clients, and new business lead and acquisition. Clients include Pitney Bowes, Jägermeister, YumEarth Organic, and VantageScore

Executive Creative Director, SVP | Match Marketing Group
Norwalk, CT (May 2015 – Feb. 2017)

  • Oversee the creative output for 4 offices (Norwalk, Boston, Buffalo, and Bentonville)

  • Restructured creative department and created social content under one discipline

  • Developed agency brand purpose and positioning

  • Worked with architects to redesign interior of new office space

Creative Director, VP | Ryan Partnership
Wilton, CT (Oct. 2012 – Apr. 2015)

  • Supervise an insights-driven creative team dedicated to the Prestige Group of Bacardi brands which include Bombay Sapphire, D’Ussé, Corzo, Cazadores, Facundo Rum, and innovations

  • Lead role in the launch phase of D’Ussé VSOP Cognac working to build the brand from the ground up in the on-premise and off-premise and launch of XO

  • Successful in stabilizing relationship and turning around profitability in a 10 month period

Group Creative Director, VP | Colangelo Synergy Marketing
Darien, CT (Feb. 2007 – Oct. 2012)

  • Built and supervised an insights-driven creative team of 9 dedicated to $12MM Diageo account

  • Created global through-the-line advertising campaigns for Green & Black’s Chocolate, and Tequila Don Julio

Creative Director | TracyLocke
Wilton, CT (Feb. 2004 – Jan. 2007)

  • Built and supervised an insights-driven creative team of 14 dedicated to PepsiCo Foodservice

  • Responsible for over 175 customers

  • Helped grow $5.5MM PepsiCo Foodservice retainer fee 200% to $11MM through new customer acquisitions and the addition and integration of the Frito Foodservice business

Group Creative Director, VP | Alcone Marketing Group
Darien, CT (Feb. 2003 – Jan. 2004)

  • Supervised the creative of a strategic group dedicated to developing and growing existing non-retainer clients

  • Supervised the creative of new business pitches of “Emerging Businesses” group

Creative Director | Ryan Partnership
Wilton, CT (May 1999 – Mar. 2003)

  • Built and supervised a creative team of 9 dedicated to 4 accounts MasterCard, Unilever, Häagen-Dazs, and Nestlé Waters

  • Was an integral part of growing MasterCard business 300% from a promotions-only client to an integrated promotions, global sponsorship and business brand marketing package

Senior Designer | WS Group, Inc
Norwalk, CT (Jan. 1997 – May 1999)

Creative Services, Merchandising and Sales | Polo Ralph Lauren
New York, NY (Jun. 1993 – Jan. 1996)

  • Provided sales, regional creative and merchandising skills in store: window design, dressing forms, putting together lifestyles, niches, cases, and worked with Chubb antique acquisitions

Director of Marketing | Loyola University.
New Orleans, LA (Aug. 1992 – Dec. 1996)

  • Supervised advertisements designed to increase attendance of events for the Recreational Sports & Intercollegiate Athletics Department.

  • Designed promotional requests of intercollegiate athletics which included banners, logos, flyers, and direct mail

TECHNICAL SKILLS

Proficient computer skills that include:

  • Adobe Creative Suite

  • Sketch

  • Figma

  • Final Cut Pro

  • Microsoft Office

  • ·Keynote

PROFESSIONAL ORGANIZATIONS

  • New York Art Director’s Club

  • Connecticut Art Director’s Club (CADC)

  • American Institute of Graphic Arts (AIGA)

  • Volunteer Marketing Board for Boys & Girls Club of Hartford

AWARDS

  • Communicator Award | Brand Development Award, Best Equity | Popai Gold | CT Advertising Club | GLAAD Amplifier Award of Outstanding Outdoor

Let’s Work Together

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